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Digital PR

what is Digital PR?

WHAT IS IT?

Digital PR involves leveraging online platforms and relationships with journalists, bloggers, influencers, and online publications to gain media coverage and build brand visibility in the digital space. It’s the modern evolution of traditional public relations, adapted for the internet age.

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A successful Digital PR strategy focuses on creating compelling stories and valuable content that resonates with online audiences and media outlets. This includes proactive outreach, building relationships with key online influencers and journalists, securing online press mentions and features, managing online reputation, and ultimately earning high-quality backlinks to improve SEO and drive referral traffic to your website.

data driven
results

Increase in brand recall within target demographics

Rise in website engagement metrics

Improvement in initial perception of value

Increase organic visits

Increase foot Traffic

Months to achieve

Organic search visibility

Uplift in qualified lead generation

Increase in social media engagement

Increase in Sydney-based social media mentions

Programmatic ad impressions

Uplift in initial store sales projections

Increase in website enquiries

Rise in brand visibility across key search terms

Improvement in overall lead-to-enrolment conversion rates

Increase in brand mentions across premium lifestyle platforms

Rise in positive brand sentiment related to innovation

Expansion of audience reach through shared media channels

Increase in qualified sales enquiries

Rise in engagement across digital channels

Improvement in key organic search rankings

Increase in qualified job applications

Rise in car service booking enquiries

Improvement in overall lead-to-conversion rates for both segments

Growth in organic search traffic for key services

Improvement in customer conversion rates via digital channels

Increase in initial camp registrations

Boost in website traffic from target demographics

Improvement in overall brand recognition in its first year

Increase in qualified traffic from Robb Report channels to the BMW landing page

Engagement rate on social media promotions

Uplift in click-throughs to BMW's core website

Increase in qualified leads

Rise in overall website traffic

Improvement in critical organic search rankings

Increase in qualified leads

Rise in overall website traffic

Improvement in critical organic search rankings

Increase in online sales conversion rates

Rise in overall brand presence and organic search visibility

Growth in social media engagement and reach

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our capabilities

Strategic Digital PR Campaign Development & Outreach

We develop targeted Digital PR campaigns with compelling narratives and proactively outreach to relevant journalists, bloggers, and influencers to secure online media coverage and brand mentions.

High-Quality Content Creation for Digital PR

We create engaging and newsworthy content, such as press releases, articles, infographics, and data studies, that are tailored for online audiences and media consumption, increasing the likelihood of pick-up and backlinks.

Online Reputation Management & Brand Monitoring

We monitor your brand’s online mentions and sentiment, proactively addressing any negative feedback and working to build a positive and authoritative online presence.

OUR PARTNERS

Strong partnerships, stronger results!
We collaborate with industry leaders
to deliver top-tier digital solutions.
Together, we achieve more!

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frequently asked
questions

Why is Digital PR important for my business?

Digital PR increases brand awareness, builds trust and authority online, drives referral traffic to your website, and earns valuable backlinks that can improve your SEO rankings.

How is Digital PR different from traditional PR?

While both aim to build brand awareness and manage reputation, Digital PR focuses on online channels, leveraging digital publications, blogs, social media, and online influencers to reach audiences and often includes the benefit of earning backlinks for SEO.

What kind of results can I expect from Digital PR?

Results can include increased brand mentions online, features in relevant publications, higher website traffic from referral sources, improved domain authority through earned backlinks, and a stronger overall online reputation.

How do you measure the success of Digital PR campaigns?

We track key metrics such as online media mentions, website traffic from referral sources, social media engagement, domain authority improvements (due to backlinks), and overall brand sentiment online.