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After 30 years with the same branding, Cheapest Load of Rubbish needed a significant refresh to remain competitive and appeal to a modern audience. The challenge was to update their look and feel while simultaneously boosting their online presence and lead generation.
We executed a complete brand overhaul, creating a new look and feel that resonated with contemporary customers while retaining brand recognition. This was integrated into a brand-new website, supported by ongoing social media management, strategic SEO, targeted Google Ads campaigns, and robust digital advertising campaigns to maximise online visibility.
The extensive brand refresh and digital marketing efforts delivered outstanding results. We achieved a 24% increase in qualified leads, saw a 48% rise in overall website traffic, and secured a 43% improvement in critical organic search rankings. This revitalisation successfully modernised their brand, significantly increasing their market reach and business growth.
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