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eCommerce SEO

what is eCommerce SEO?

WHAT IS IT?

E-commerce SEO focuses on making your online store and product listings rank higher in search engine results pages (SERPs) for relevant buyer keywords. This involves optimising various elements of your website specifically for e-commerce functionality and user behaviour.

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A successful e-commerce SEO strategy requires a deep understanding of product-focused keyword research, optimising product pages with compelling descriptions and relevant terms, structuring your website for easy navigation and crawlability, implementing schema markup for rich snippets, ensuring mobile-friendliness and fast loading times, and building authority through relevant backlinks. The ultimate goal is to attract qualified organic traffic that is ready to browse and purchase your products.

data driven
results

Increase in brand recall within target demographics

Rise in website engagement metrics

Improvement in initial perception of value

Increase organic visits

Increase foot Traffic

Months to achieve

Organic search visibility

Uplift in qualified lead generation

Increase in social media engagement

Increase in Sydney-based social media mentions

Programmatic ad impressions

Uplift in initial store sales projections

Increase in website enquiries

Rise in brand visibility across key search terms

Improvement in overall lead-to-enrolment conversion rates

Increase in brand mentions across premium lifestyle platforms

Rise in positive brand sentiment related to innovation

Expansion of audience reach through shared media channels

Increase in qualified sales enquiries

Rise in engagement across digital channels

Improvement in key organic search rankings

Increase in qualified job applications

Rise in car service booking enquiries

Improvement in overall lead-to-conversion rates for both segments

Growth in organic search traffic for key services

Improvement in customer conversion rates via digital channels

Increase in initial camp registrations

Boost in website traffic from target demographics

Improvement in overall brand recognition in its first year

Increase in qualified traffic from Robb Report channels to the BMW landing page

Engagement rate on social media promotions

Uplift in click-throughs to BMW's core website

Increase in qualified leads

Rise in overall website traffic

Improvement in critical organic search rankings

Increase in qualified leads

Rise in overall website traffic

Improvement in critical organic search rankings

Increase in online sales conversion rates

Rise in overall brand presence and organic search visibility

Growth in social media engagement and reach

01/05

our capabilities

Comprehensive E-commerce Keyword Research & Strategy

We conduct in-depth keyword research to identify high-intent buyer keywords for your products and develop a targeted SEO strategy to attract relevant organic traffic to your online store.

Detailed Product Page Optimisation

We optimise your product titles, descriptions, images, and URLs with relevant keywords and compelling information to improve search engine visibility and conversion rates.

E-commerce Technical SEO & Site Structure

We ensure your online store has a technically sound foundation for SEO, optimising site architecture, navigation, internal linking, and implementing schema markup to enhance crawlability and rich snippets in search results.

OUR PARTNERS

Strong partnerships, stronger results!
We collaborate with industry leaders
to deliver top-tier digital solutions.
Together, we achieve more!

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frequently asked
questions

Why is E-commerce SEO important for my online store?

E-commerce SEO drives organic traffic to your online store, which is often high-intent traffic that is ready to purchase, leading to increased sales and a higher return on investment compared to paid advertising in the long run.

What are the key elements of E-commerce SEO?

Key elements include product-focused keyword research, optimising product pages, ensuring a user-friendly site structure and navigation, implementing schema markup, and building relevant backlinks to your store.

How long does it take to see results from E-commerce SEO?

Like general SEO, e-commerce SEO is a long-term strategy. It typically takes several months to see significant improvements in organic rankings and traffic, depending on factors like your industry competition and the current state of your website.

How do you handle SEO for a large E-commerce website with many products?

For large e-commerce websites, we implement scalable SEO strategies focusing on efficient site structure, automated optimisation processes where possible, prioritisation of key product categories, and ongoing monitoring and adjustments to manage a large volume of product pages effectively.