AEO
AI Engine Optimisation (AEO) is the cutting-edge process of adapting your online presence and content to be optimally understood and leveraged by artificial intelligence systems. As AI models become increasingly central to how users discover information, make decisions, and interact with digital platforms, AEO ensures your brand’s data and content are structured, contextualised, and accessible for these intelligent algorithms, moving beyond traditional keyword matching.
This strategic approach extends beyond conventional SEO, focusing on aspects such as data quality, semantic understanding, entity recognition, and the overall relevance and trustworthiness of your information as perceived by AI. A well-executed AEO strategy means your brand is not only discovered by human users through search engines, but also accurately represented, cited, and recommended by AI-powered tools, thereby enhancing your reach, authority, and engagement in the evolving digital landscape.
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AI Content Structuring & Semantic Enhancement
We optimise your content with advanced semantic markups and structured data, ensuring AI models can accurately understand the meaning, context, and relationships within your information.
Entity Optimisation & Knowledge Graph Integration
We identify and optimise key entities related to your brand and industry, facilitating their recognition by AI systems and improving your presence in knowledge panels and AI-driven answers.
AI-Driven Discoverability & Trust Signals
We work to enhance the perceived authority and trustworthiness of your digital assets for AI algorithms, focusing on factors that influence content selection and recommendation by intelligent systems.
Strong partnerships, stronger results!
We collaborate with industry leaders
to deliver top-tier digital solutions.
Together, we achieve more!
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While SEO focuses on optimising for search engine algorithms that primarily serve human search queries, AEO optimises for AI models that process and generate information. AEO is about understanding meaning, context, and entities, rather than just keywords, to ensure AI tools accurately represent your brand.
The rise of powerful AI models like large language models (LLMs) and conversational AI assistants means that a significant portion of information discovery and consumption is shifting. AEO ensures your brand remains visible and accurately represented in this evolving AI-powered ecosystem.
AEO can lead to increased brand visibility in AI-generated responses, improved accuracy when your brand is cited by AI, enhanced authority within AI’s understanding of your industry, and potentially new avenues for traffic and engagement from AI-driven platforms.
Measuring AEO success involves tracking metrics like visibility in AI-generated content, accuracy of AI responses related to your brand, improvements in knowledge graph presence, and indirect benefits such as increased organic traffic from AI-influenced searches. We’ll work with you to define specific, measurable outcomes.