Boosting Toyota’s recruitment and service leads.
Toyota faced a dual challenge: attracting skilled personnel to their teams while simultaneously increasing leads for their car service departments. The objective was to create a unified marketing effort that addressed both critical business needs effectively.
We designed and executed an extensive paid campaign, precisely segmenting audiences for both recruitment and car service. This involved highly targeted advertising across various digital platforms, optimising messaging and visuals to resonate specifically with job seekers and vehicle owners seeking service.
The comprehensive paid campaign yielded impressive results. We achieved a 12% increase in qualified job applications, alongside a 21% rise in car service booking enquiries. Additionally, the campaign led to a 32% improvement in overall lead-to-conversion rates for both segments, effectively addressing Toyota’s key challenges and supporting their operational growth.
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