Elevating Polestar and Candela through captivating content.
Polestar sought to deepen its association with innovation and sustainable luxury, while Candela aimed to amplify its profile in cutting-edge electric hydrofoils. The challenge was to create compelling visual content that showcased the synergy between the two brands and significantly boosted mutual brand awareness among a premium audience.
We conceptualised and executed a high-quality content shoot bringing Polestar and Candela together. This involved meticulously planned visuals and narratives designed to highlight the shared values of design, performance, and sustainability, distributed strategically to maximise exposure across relevant channels.
The collaborative content shoot successfully amplified brand awareness for both Polestar and Candela. The campaign generated a 36% increase in brand mentions across premium lifestyle platforms, saw a 42% rise in positive brand sentiment related to innovation, and resulted in a 28% expansion of audience reach through shared media channels. This strategic initiative effectively solidified their positions at the forefront of sustainable luxury and technology.
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