Launching Mejuri’s flagship Sydney store with impact.
Mejuri aimed to create significant buzz and drive footfall for the opening of its first physical store in Sydney. The objective was to effectively reach the target demographic and convert interest into attendance and initial sales.
We executed a precise digital campaign leveraging social media and programmatic advertising. This strategy focused on geo-targeting potential customers in Sydney, showcasing the new store’s arrival and unique offerings to generate excitement.
The campaign successfully generated considerable pre-opening anticipation and high footfall on opening day. We achieved a 38% increase in Sydney-based social media mentions, delivered 4 million programmatic ad impressions within the target radius, and contributed to a 26% uplift in initial store sales projections. The launch firmly established Mejuri’s physical presence in the Australian market.
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