BACK
THOBK
THOBK’s new identity bridges Arabic heritage with modern couture, celebrating culture through a refined visual system that appeals to contemporary audiences.
THE CHALLENGE
Showcasing Cultural Heritage through Contemporary Fashion Design
THOBK needed a brand identity that balanced Arabic heritage with a modern fashion sensibility. The main challenge was creating a luxury couture image that reflected authenticity while appealing to young, trend-aware audiences in the region.
