HOMEPOINT’s social media strategy was redefined to showcase its contemporary furniture, interior design services, and creative lifestyle content that speaks to its audience’s sense of style and comfort.
HOMEPOINT wanted to enhance its social media strategy to better express its brand values of accessibility, creativity, and contemporary design. The challenge was to highlight the brand’s aesthetic appeal while connecting with audiences through meaningful, relatable storytelling.
Social media content was curated around people, design, and culture — the pillars that make HOMEPOINT unique. Campaigns focused on home inspiration, styling tips, and user-centered design stories, all while maintaining a consistent visual language that matched the brand’s tone of elegance and warmth.
HOMEPOINT’s platforms evolved into engaging spaces for design lovers and customers alike. Audience interaction and brand recall increased as followers began associating HOMEPOINT with creativity, comfort, and trust.
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