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Economy Middle East

Economy Middle East was reimagined with a modern identity and intuitive digital platform that reflects its credibility as a regional business publication. The new branding conveys authority, clarity, and professionalism.

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“The branding and website finally reflect who we are — sharp, credible, and business-driven.”

Rania H.
Managing Editor
THE CHALLENGE
Establishing a Credible Digital Identity for a Regional Business Magazine

Economy Middle East sought to create a strong digital brand that would appeal to professionals across the MENA and GCC regions. The challenge was to develop a refined identity that balanced journalistic integrity with modern design — while maintaining authority, clarity, and trustworthiness.