Taking BoConcept’s social media presence to another level, transforming its digital identity into a leading voice in modern home design.
THE CHALLENGE
Modernizing a Legacy Brand for Digital Relevance
BoConcept aimed to modernize its social presence to better represent its legacy as a global Danish design brand while appealing to contemporary audiences in the MENA region. The main challenge was to retain its premium, minimalist identity while increasing relatability and engagement across digital channels.
